Coming Down 2010’s Home Stretch
With the economy showing definite signs of improvement, and the Holiday Season upon us, this December - always a crucial time in the electronics trade - has the potential to generate big success for your business. In this issue, our columnists share some tips that could help you increase your margins and bolster your bottom line.
Also this month, we debut the first in a series of professionally produced videos about our products that you can use as sales tools. We begin the series with a look at the MX-450, starring actress Shellee Nicols and URC’s own Nick Cofino. The video’s on our YouTube channel here.

Enjoy this month’s newsletter, and keep your feedback and suggestions coming at editor@universalremote.com! And get your coworkers to sign up to receive their own copies! Just direct them to www.universalremote.com/newsletter.

Hope you had a great Thanksgiving, and our best wishes for a happy and profitable Holiday Season!

- Your friends at URC
URC’s Russ Hoffman & Mitch Klein

URC Reaches Out to Uncertain Philips Pronto Dealers
With the status of Philips’ Pronto line of remotes up in the air, URC reached out last month to Pronto dealers with a series of webinars designed to educate them about URC’s products, as well as our company’s rock-solid stability. Pictured are URC’s Russ Hoffman and Mitch Klein taking a brief moment to pose while interacting with Pronto dealers during one of the webinars.

While the future of Pronto is uncertain, one thing is very certain: URC stands by its dealers, and always welcomes new dealers to the fold with world-class training, support and products!

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URC’s Scott Srolis & Hank Eisengrein
URC Spends a Day at the Boardwalk with M. Rothman
URC distributor M. Rothman & Co. recently celebrated 60 years in business during its "Day at the Boardwalk" dealer meeting at its Ramsey, N.J., headquarters. According to Dealerscope, the event attracted approximately 1,000 attendees. URC’s Hank Eisengrein, Glenn Gentilin and Scott Srolis were on hand to show URC products and celebrate with the distributor. Congratulations to M. Rothman and many thanks for our continuing excellent partnership!

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Holiday Poetry Corner
And now, in the spirit of the season, a twist on a time-honored Holiday poem, courtesy of URC Director of Marketing Jon Sienkiewicz:

A Familiar Tale

’Twas the night before Christmas - Dad felt like a jerk.
’Cause the family’s new Home Theater just wouldn’t work.
It wasn’t Dad’s fault, he’d been working all night,
But his very best efforts could not get it right.

The plasma’d been hung on the wall with great care,
But only the Test Pattern could be seen there.
Empty boxes and cables now cluttered the room,
And the home entertainment was o’er shadowed by gloom.

"How do we use it?" (Mom was under duress).
"Which button does what - which one should I press?
We have three new remotes, plus the one we’ve been using.
What on earth can we do? It’s all so damn confusing!"

(All over the land ’twas the same situation
Millions of TVs tuned to only one station.
Thousands of families were all in the same boat -
No one in the house could program the remote.)

Then Sis took control and smiled dimple to dimple,
"I know what to do. This is all very simple.
I’ll buy that remote that we saw on TV.
I’ll drive up to Big Box - who’s coming with me?"

"But it’s snowing," said Dad. "The roads are all slick.
And setting up a remote’s not that simple a trick.
You don’t know how to program - you got D’s in math.
It’s just too complicated. Go take a bath."

"I don’t care," replied Sis as she pondered the blizzard.
"I heard that remote has a programming Wizard!"
"I’ll customize it, right here on the spot.
I can make it control the components you bought."

Of course, you imagine the tale ends like this:
She returned from the mall and found programming bliss.
She set up the remote as fast as could be
And just minutes later controlled the TV.

Wrong. Actually, Sis got stuck in the snow.
Got a bad case of frostbite while awaiting the tow.
"DIY never ends well," Dad said with regret.
Next time he’ll call a professional installer, I’ll bet.

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URC Team Member of the Month
Hank Eisengrein, URC Regional Training Manager, East

If you ever have the pleasure of walking through the halls of CEDIA EXPO with Hank Eisengrein, you’ll likely have a tough time getting from point A to point B. That’s because so many people along the way know Hank and would like to spend a few minutes catching up with him. Hank happily handles his celebrity status in the industry with grace, aplomb and his signature good humor. When you talk to Hank, you walk away smarter for the experience, and with a smile on your face to boot.

"I remember several years ago, [URC Founder and CEO] Mr. Park called me the mayor of CEDIA," laughs Hank. "I’ve developed business relationships that also have led to personal friendships, and that is a very rewarding thing for me."

For all of this and more, Hank is our December 2010 URC Team Member of the Month.

Born and raised in URC’s home of Westchester County, Hank attended Tuckahoe High School and Syracuse University. "I was in the Newhouse School of Public Communication and wanted to be an illustration photographer," says Hank. "Instead, my journey led me into the world of consumer electronics, and I’ve never looked back."

Hank’s start in the electronics industry (or the "stereo" business in the parlance of the day) came way back in 1978, leading to stints over the years with JVC Company of America, Bose Corporation, and Vidikron of America. "Many of our URC partners, sales reps and dealers did business with me when I was national sales manager for Vidikron," says Hank. "Today, we can hold a high-quality video projector in one hand. Back then, three-tube CRT projectors were the size of a Smart car and weighed 350 pounds!"

Hank has seen it all firsthand, from Betamax to Google TV, and his experiences have made him the wise professional that he is today. "Times and technology have changed, but people have not," he says. "I’ve been a successful sales rep, a distributor salesperson and, way back, a retail salesperson. I’ve had a great career so far, and URC’s growth ensures me many more years in my business life."

Hank’s long and eventful career path led him to URC in July 2001, when the company was much smaller than it is today. He became one of the founding members of URC’s custom/professional products division. Hank started as a product manager, and held that position for a number of years. He then was promoted to national sales and training manager for URC’s custom professional product division, a key position that he again held for several years before his assignment to the newly-created job of national sales training manager for the division.

About a year ago, Hank was asked to move into URC’s TIER department; he is currently the training manager for URC’s Eastern Region and Canada, for both technical and sales. "Of course, growing up along with URC, my role is more diverse than just that job title," says Hank. "I’ve been involved with many aspects of URC’s business. Many people say ’Hank is the face of URC’ in the consumer electronics industry, due to the length of my tenure and my extensive travel supporting URC. I’ve had a great time doing many different things in marketing, public relations, media interviews, sales and, of course, training."

Hank should know: He’s seen URC as well as the custom industry endure, evolve and prosper through a decade of technological and business challenges. "I’ve watched proudly over the past nine years as URC has grown from a small company with a handful of employees into a world-class organization with many employees due to all of our hard work and the excellent products supplied by our engineering team and our ISO-certified factories," says Hank. "Without that support and, of course, Mr. Chang K. Park’s commitment to excellence, URC would not be where we are today. I’m most proud to work with the current team of talented professionals who are shaping URC for the future. I would be remiss if I did not pay tribute to two key members of URC at the time I arrived here: our late president, John Davis, and the late Fred Bolton, who was a true mentor to me back in the beginning. I miss them both but pray often for the time I spent with them."

Because the company is growing so quickly, and Hank spends so much time on the road, he’s always encountering fresh faces when he’s at URC HQ. "Everyone jokes that I wear my URC name tag when I’m in the office, since we have so many new team members at our company," he says.

Hank travels such a great deal in order to meet key customers and conduct training sessions. These days, he’s promoting URC’s Network products, as well as URC University. "No day at URC is the same for me, and I enjoy the challenge that working for URC brings," says Hank. "I am always planning for the future. As URC introduces new products, I am helping to develop concepts and methods to make those products successful. For everyone at URC, this is a very exciting time in our company history.

"I have the support of a group of true professionals in the TIER department that has helped make my job easier. I’m in constant communication with URC sales reps, distributors, other manufacturers, journalists and of course fellow URC employees. In fact, many times people at URC HQ think I have hidden microphones because I’m always up to date with the newest developments!"

The consummate "people person," Hank greatly enjoys his interactions with URC dealers. "I live to ’press the flesh’ with our loyal customers," he says. "I am most effective at relationship building, and over the past decade working for URC has given me the opportunity to meet many people who I would not have had the chance to meet. When we attend a big trade show or distributor event, I see dealers I trained when URC introduced the MX-700 Dual Remote system! Last month in a College Park, Md., training, a dealer said, ’I’ve been coming to your classes and selling URC products since you gave me a free MX-700 system eight years ago!’"

Hank has been married to his lovely wife Debbie for 26 years, and has two beautiful children: Nicole, a Loyola University (Md.) senior, and Jeremy, a junior at New Jersey’s West Morris Mendham High School. He divides his personal time between Brookside and Spring Lake, N.J., and has a passion for fine wine and gourmet food; he also cultivates interests in NHRA racing and fine automobiles.
Hank and his wife of 26 years, Debbie.
"I’ve had the good fortune to travel for pleasure as well as business," says Hank, but as many a road warrior can tell you, it’s tough to stay in shape when you’re logging so many miles and so many jam-packed days. Over the past year, Hank has taken steps to get healthier and more fit. "I’ve been on a plan to reduce my weight, which is tough for many people my age. But I’ve lost 33 pounds, which means I’ve gone from extremely fat to just fat, so that I can maintain my membership in good standing in the ’Fat Men of Hi-Fi League’," he jokes.

URC thanks Hank for his years of dedication, for his tireless evangelization of our company and our industry, for his incredible talents in building relationships, and for being one of the most interesting and engaging people in the CEDIA channel. Here’s to many more years of the same!

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Product of the Month
This month’s product of the month is the "brain" of our new Total Control lineup: the MRX-10 Advanced Network System Controller.

The MRX-10 is the center of all Total Control activity in a home. It stores and issues commands and macros for all IP, IR, RS-232, Relay and Sensor-controlled devices in a Total Control system, and provides 2-Way communication with all Total Control remotes and keypads. The MRX-10 also routes macro steps to IR, RS-232, Relays and Sensors to multiple MRX-1s on the network.

This powerful workhorse, coming soon, is easily rackmountable, and expandable via LAN and MRX-series sub-base stations. It includes eight IR ports, four RS-232 ports, four Sensor ports, two Relay ports, and two 12-volt outputs. It’s also compatible with our optional RFTX-1 RF Transmitter, so it can control URC Lighting by Lutron products.

Perhaps the MRX-10’s coolest feature: It can be programmed off-premises via the internet. You don’t even need to leave the office to make changes to your clients’ systems.

We’ll keep you up to date on availability of the MRX-10 and the rest of the Total Control line. In the meantime, take advantage of our educational resources to learn more about these products!

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Your Business
By Glenn Gentilin
URC Regional Product Specialist

During the holiday season, things really heat up for custom integrators. Generally, there are more jobs to do and hard deadlines to meet.

This annual circumstance tends to be good for your bottom line, but it also puts a strain on you and your employees. More importantly, however, it creates lots of opportunities for things to inadvertently slip through the cracks - "things" like billable hours and little extras. Right now is a vital time to focus on best practices for your Accounts Receivables.

Consider: You and your staff will be running around a great deal between now and the end of the year. Customers want their new systems installed and operating for their holiday parties. Often, little things get thrown into the mix at the last minute; gifts are bought and clients want them delivered and working before Christmas. Inevitably, billable things get lost in the shuffle in this mad rush: extra time spent on a job, an extra piece of gear. It happens every year.

You must avoid the inclination to let payment for this extra work and gear slide. At the time, you might get caught up in the giving spirit of the season, or you might feel so flush with all of your extra seasonal work that recouping payment for those little extras seems unimportant, even trivial. But it goes straight to your bottom line.

Your installers are charging you for their extra hours; you should get paid for their time. That extra co-ax run into the daughter’s room for the new TV costs you money; the client should pay for it. Don’t forget: They are willing to do so, as long as they receive a bill for it. So catalog every little thing that gets done and immediately bill for it.

Make sure that every added hour and product is carefully documented, and send the resulting bills out to your customers, if not at the end of each day, at least by the end of the week. Make sure they are aware of the extra time and extra materials that were installed at their house - immediately. In a few weeks, they may forget they asked for those extras, even if you remember, and actually bill them for it later.

I know that this rapid billing requires additional time on your part right now, when you’re in the midst of your busiest season, but trust me: It will pay off. To help save this "catch up" billing, create an invoice for all of the extras that you know about prior to leaving for the job. When a customer calls and asks for a little TV or an extra Blu-ray player to be added, generate an invoice, and bring it to the job. Even if you don’t expect to be paid at the time, at least there’s a paper trail.

Additionally, have all of your crews carry some generic invoices with them. These are very inexpensive; you can even get them with your company name printed on them for a small fee. When your guys do something extra, have them write out an invoice, have the customer sign-off, and have your crew bring the copy back to the shop.

Remember, too, that the holidays aren’t the only time you’ll feel rushed like this. There’s also Super Bowl Sunday, the spring, right before Fourth of July. So get in the habit of charging for all the little things you do for your clients, and make them aware of the extra costs immediately. You might be surprised by how much actually got lost before, and by how much billing for all those "little" things will add to your profit line.

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Hank’s Absolutely Free Tip of the Month
By Hank Eisengrein
URC Regional Training Manager, East

Happy Holidays to everyone from your friend Hank. This month, I want to talk about the importance of the remote control system for the holidays.

In the consumer electronics business, we refer to the Holiday Season as the "Selling Season." This remains true, even as the Great Recession continues into its second full year. It’s still viable and important for you to take advantage of this time period, which runs through the New Year all the way to Super Bowl Sunday.

Of course, flat-panel TVs at dirt cheap prices (and with no profit) are a very big part of the gift season, right up there with the newest Hess truck. As a custom installer, though, you can’t compete with these sales unless you’d like to sell TVs well below your cost and make it up on volume.

So why not encourage your customers to give a professionally-programmed (and professionally profitable) URC remote control as a family gift this year?

You may be asking, "Hank, are you serious? A new URC remote control system as a gift?" Yes, I am. Let me explain why.

Remind your customers about all of the gifts they give and receive that are never used after they’re opened, like the fruitcakes and ugly sweaters. Then ask them to consider how often they’d use a professionally-programmed URC remote control system. It’s the perfect family gift, one that everyone in the house will use every day of the year, and for years to come; a real-world solution for controlling the entertainment experience.

Customers are looking to give more" family" or group gifts than ever before. With a little bit of marketing and a scan of your customer lists, you can offer a solution that will make a lasting impression with your clients. Think of this as the time of year when you can steer people away from the megastores and right into your shop for a URC remote system.

In fact, if you offer a Holiday remote control package to your clients, they’ll likely thank you for thinking of this novel idea. This family gift is guaranteed to provide pleasure year-round by eliminating coffee table clutter and the resulting confusion when trying to operate a system with factory remote controls. Many people use the Holiday season and the Super Bowl as a time to add a new TV, a gaming system, or other electronic devices to their home system. What better way to celebrate around the ol’ Festivus pole than with a new customized URC remote system?

Also suggest to your customers that URC remotes make great gifts even for family members who don’t live under the family’s roof. Older people are constantly frustrated by new technology, yet they still want to enjoy its benefits; Uncle Bob might remember you in his will if you get him a powerful yet easy-to-use, easy-to-read "clicker" from URC. Then there’s the dorm-bound college student; he or she will enjoy that new URC remote much more than a keg of beer, and it’ll be something they use for a long time.

URC has the industry’s broadest range of remote control models and accessories, so you can offer URC gift solutions for every price range. And don’t forget our innovative PSX-2 Personal Server; just think how many new iPod devices will be given as gifts this year. The PSX-2 greatly expands the customer’s enjoyment of that iDevice, and makes you money too. It’s a true win/win if there was ever one.

Start early to ensure you’ll see an increase in your sales volume. Offer solutions for the Holidays now, then offer a New Year’s Eve party solution and plant the seeds for the Super Bowl. Then you can plan for "March Madness" (and don’t forget that pitchers and catchers report to training camps soon).

Here’s a holiday-themed bonus for your customers, too: They can even use URC lamp modules to control holiday lights! Just as with a remote car starter for folks who reside in cold-weather places, what if they could turn on that big holiday outdoor lighting display from the warmth of their living room, all with the touch of one button? URC models from the MX-980 and up even feature a built-in clock, so with a little innovative CCP programming, you can provide the "Event Timer" feature to control holiday light displays.

So use the Holiday season as an opportunity to forge stronger relationships with your customers, while building additional profits for your business. And Happy Holidays from all of us at URC!

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Mitch’s Musings
By Mitchell Klein
URC Director of Business Development

How are sales going these days? Are you closing all your prospects? What would help you close even more? There are no easy answers, but an oft-ignored tool will surely increase your close rate: The art of the demo!

Of course, I’m sure you’ve heard that over and over by now, and I’m sure you’re certain your client demonstrations are nothing short of the quality of a vintage Peyton Manning fourth quarter drive (spoken as a diehard Patriots fan!). But are you sure?

Much has been said about setting up and delivering a great demonstration (we’ll leave that discussion for future columns). Here’s my question to you, though: Who’s doing the driving?

Let me explain using a car test drive as an analogy, which is relevant given the high purchase price and numerous competitive options.

My very best car test drive was the time I wandered into an Audi dealership at the ripe young age of 26, clearly an atypical prospect for a luxury line of vehicles. The salesman engaged me in a brief conversation, took a copy of my drivers’ license, tossed me a set of keys, pointed to a car in the lot and instructed me to be back in 20 minutes.

After that thrilling experience, I went to a Nissan dealer and took a well-appointed muscle car for a test drive - only this time with the salesman sitting next to me chatting about features and asking me questions the whole time. I had a similar experience at a Mercedes dealership.

Which car do you think I bought? Which experience do you think was memorable, and made a significant impact on my buying decision?

No doubt you guessed the Audi experience - and, of course, you were right.

Now, think about YOUR demos. Who "drives?" Who holds the remote? Who selects the material? Even more importantly, are you hovering around the customer while he or she attempts to drive?

In my highly successful selling career, I was always the top salesman at all levels - and not because I was a high-pressure closer. In fact, I would argue I was a TERRIBLE closer! I was successful because I always let the customer drive. I would find a reason to exit the room, leaving my prospect with the remote and instructions to "play around." I always knew that if I hovered, the customer would be tentative with his or her button-pressing. Left alone, I found, the customer would really test the system out, with no fear of "failing" in front of me.

So take this simple advice: Give ’em the keys! No matter the situation, make sure every prospect has a chance to "play" with your systems, unencumbered by a hovering salesman. I promise it’ll deliver highly successful results.

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Tech Tips
By Joe Salvatore
URC Technical Support Manager

December brings two things to mind: inclement weather, and the hectic holiday demand to complete those installs that need to be finished yesterday.

As that pressure snowballs (pun intended), it’s incredibly easy to forget the little things when heading to a jobsite. The last thing you need after you trek 35 miles to put the finishing touches on automating a system is to discover that you left the customer’s program file back on the shop PC or, even worse, you do not have a single USB cable in your bag.

This month’s tip is intended to keep you armed and ready to tackle any automation expedition flawlessly. Enable successful truck rolls every time by following these highly recommended practices:
  • Dedicate at least one PC exclusively to programming. Failing that, at least ensure that your PC is up-to-date with Windows security patches and is running an updated version of an anti-virus program. Perform routine virus and security scans to guarantee that every PC is in optimal shape for smooth crunch-time programming.
  • Always perform a CCP Live Update before programming. This will ensure that you have all critical database and firmware updates.
  • Make sure you backup your files. Keep at least one backup of all of your remote control program files on an external drive, in addition to storing them on your PC. I recommend also that you archive these files on an FTP server that’s accessible via the internet.
  • Get yourself a wireless card or a smartphone that’s capable of tethering. This will come in handy on new installs where there’s no internet availability or when the password to an existing network is not available.
  • Throw a few extra USB programming cables in your bag. You may lose one, and, although rare, you may even have a defective one. Every single URC remote comes with a USB programming cable, so we know you have a stockpile of them handy at the shop.
Of course, you’re out in the field every day, so there may have been something we missed in our checklist. Tell us about some of your automation prep tactics at techsupport@universalremote.com so we can update our list!

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In the Trenches
By Braden Napier
URC Product Specialist, West Coast

One of the most powerful but under-utilized tools available to URC dealers and programmers is the Forums section of our password-protected URC Control Room. Using this extremely powerful tool, you can get your questions answered, receive help with your specific CCP file(s), and discuss strategies and other tips that your fellow dealers and programmers have found to be successful in their business practices.

By connecting our dealer network together, the URC Control Room Forums allow you to help each other out on the fly. In fact, many dealers and programmers who spend a lot of time on the Forums often answer questions within a few minutes of their initial posting. There’s a good chance you can get your priority questions answered quickly on the Forums, even after-hours or on weekends when URC’s tech support is closed.

I spend a lot of time on the Forums answering questions myself, and I’ve seen many dealers contribute and even collaborate to help get hundreds of questions answered. In fact, in a couple of instances, a programmer has uploaded a troublesome programming file to the Forums, and other users actually helped reprogram the files to work properly.

There’s a great community being built here in the Forums - one that can help your installations and your business succeed in many ways! We’d love it if you’d join us! The address is http://www.urccontrolroom.com/forum. See you there!

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URC Tool Box
App of the Month
Roku Remote
Now available for the MX-5000 and MX-6000, the Roku Remote is a 2-way, IP-based control module for the Roku box. The cool thing about this app is that it delivers functionality that’s unavailable on the original Roku remote, including a full QWERTY keyboard with number keys.

Haven’t checked out the Tool Box yet? What are you waiting for? Do it today! Just log onto the URC Control Room and click "URC Tool Box" on the left side of the home page.

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Video of the Month
Show your customers this video about our MX-450, and they’ll be wondering where this remote’s been all of their lives! This is the first in a series of professionally produced videos we’ll be releasing about our products. Find them and much more at our YouTube page.

We also have plenty more videos on the installers-only URC Control Room site. Not a URC Control Room member yet? Shame on you! Click here to join.

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URC Complete Control Partner of the Month
This month, we acknowledge the good folks at NuVo Technologies, who have invested time and money to enable our URC Network Controllers (KP-4000, MX-6000 and MX-5000) to provide 2-way control of the NuVo Music Port. NuVo has also kindly demonstrated our URC Network Controllers at its trainings, and has been readily available for mutual support and development. Thanks again to our friends at NuVo!

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International News
The URC Network Keypad Solution (KP-4000 and MRX-1) is a finalist for a 2011 EMEA+ Technology InAVation Award in the category of Most InAVative Commercial Control Solution.

Voting is open to the public, so you can help us win this prestigious award! Simply click on this link to vote.

The award winners will be announced during the Integrated Systems Europe show, to be held February 1 through 3 in Amsterdam.

Thanks as always for your help! We hope we can bring home a winner!

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Upcoming Events
Stay up-to-date with our training and events schedule for December. Click Here

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Links
Contact the editors of Control the Universe: editor@universalremote.com
Visit the dealers-only URC Control Room: www.urccontrolroom.com
Visit the main URC site: www.universalremote.com

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Wish I’d Said That
“A New Year’s resolution is something that goes in one year and out the other.”
- Author Unknown

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