Press Release
URC Introduces My Favorite Remote

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URC Introduces My Favorite Remote

New consumer-programmable universal remote control combines the latest technology with power, ease-of-use and an attractive design that looks great in any living room.

Harrison, N.Y. – May 11, 2011 – URC, The Pioneer in Control Technology, today announced that its new flagship remote control for the retail/DIY market is now shipping.

My Favorite Remote (URC-R40) spans the ample gap between the more expensive, professionally programmed remotes offered by URC’s custom installation division and the simple DIY replacement remotes available at mass retailers.

Available now through and soon through a variety of national and regional retailers for $169 MSRP, My Favorite Remote features a bright, colorful display and can control up to 18 A/V components. Its on-screen wizard enables quick and easy setup, with no PC required.

Users of My Favorite Remote can organize up to 48 of their favorite channels into groups, such as Movies, News, Sports and Music. Each group has its own labeled button that can bring the user to up to two pages of graphic channel icons, arranged six to a page. For example, to watch HBO, the user could click the Movies button and then simply press the HBO icon.

“Universal remotes available through retail have always enabled consumers to consolidate many remotes into one,” said Debra Sharker, URC Director of Sales, Consumer Products Division. “My Favorite Remote takes users a step further by making sense of the hundreds of channels available through cable, IPTV and satellite providers. It’s never been easier to get to the channel, and the shows, that you want to watch, as quickly and enjoyably as possible. There’s no need to remember hundreds of channel numbers any longer; your favorite channels are just a click away.”

My Favorite Remote’s attractive full-color OLED display consumes less power than conventional LCD displays, which require backlighting. OLED is also brighter and easier to read, and delivers a greater viewing angle (about 170 degrees), than LCD.

My Favorite Remote can “learn” commands for other remotes, both old and new. It also runs macros, or series of commands that are triggered by a single button press. For example, a user can turn on the flat panel TV, start the Blu-ray Disc player, activate surround sound, switch all components to the correct inputs, and play a movie, all by pressing just one button.

My Favorite Remote is powered by four included AA Alkaline batteries. When battery power is running out, My Favorite Remote’s “low battery warning” feature alerts the user. If a button is pressed too long, such as when the remote is caught beneath a sofa cushion, the remote’s Sofa Mode feature powers the remote down to prevent accidental battery drain. All of My Favorite Remote’s buttons light up for use in dimly lit rooms.

My Favorite Remote comes with a 1-year USA Limited Warranty.

About URC

URC is The Pioneer in Control Technology. Founded in 1991 and headquartered in Harrison, N.Y., URC has sold more than 80 million remote controls in the last 10 years alone. A world leader in high-quality control design, engineering, manufacture and distribution, URC is widely regarded as a category innovator by consumers, subscription broadcast providers, retailers, residential and commercial custom installers, and OEM partners. URC has built its reputation by delivering exceptional levels of quality, training, reliability and support to its customers. Visit URC at, and follow us on Facebook, Twitter and YouTube.

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