April 25, 2018
Content Marketing Specialist
URC, a global leader in premium smart home and commercial automation systems, is seeking a Content Marketing Specialist to join the company’s in-house marketing team. Candidate will be responsible for the creation and deployment of digital content across web, social, event and channel marketing platforms.
Candidate will support key company initiatives including product launches, marketing campaigns, trade shows and dealer programs. The ideal candidate is skilled in graphic design, photography and video with a keen interest in entertainment, smart home and smart building technology.
- Entry-level experience in content creation, marketing and graphic design.
- Highly-motivated with creative mindset and strong organizational skills.
- Knowledge of digital, email, web, SEO/SEM and social media best practices and analytics.
- Skilled in creating product assets, social media posts, email blasts and collateral materials.
- Strong writing skills with ability to formulate scripts product demo and how-to videos.
- Proficient in digital photography, video capture and video editing.
- Proficient in Adobe InDesign, Photoshop, Illustrator, Premiere and Microsoft Office.
- Desire for immersive involvement in the smart home/smart building industry.
- Generate and upload product content, posts and releases for URC and dealer websites.
- Generate, post and share marketing content for URC and dealer social media channels.
- Create and deploy email campaigns including list management.
- Create images, videos and presentations to support online and event marketing initiatives.
- Develop case studies for deployment in online, video and print formats.
- Design flyers, brochures, manuals, newsletters and other B2C/B2B marketing materials.
- Monitor, track and optimize performance of URC web, digital, email and social platforms.
- Coordinate dealer communications such as surveys, awards competitions and newsletters.
- Maintain URC asset management library and online dealer resource pages.
- Support trade show, event, advertising, promotional, PR and merchandising initiatives.
- BA in Graphic Design, Marketing or related major required.
- Occasional domestic travel for trade shows and marketing assignments (less than 10%).
- Candidate will work at URC HQ in Harrison NY.
- Candidate should reside within reasonable commuting distance of URC HQ.
- Reports to Director of Marketing and Communications.